The public relations manager is responsible for handling all media contacts regarding
Philadelphia College of Osteopathic Medicine, its faculty, staff and student body.
When a member of the media contacts PCOM to request information or an interview, the
public relations manager contacts the appropriate individual and makes the suitable
arrangements to meet the needs of the media.
Although most reporters/editors/producers contact marketing and communications first,
there are times when the media may contact a member of the PCOM faculty, staff or
student body directly. When this happens, the individual should refer the reporter
to the public relations manager. H/she will learn the nature of the story and follow
up with the appropriate individual(s). If a reporter contacts a faculty member regarding
his or her area of expertise, and it’s a time sensitive matter, it may be appropriate
for that person to talk with the reporter directly. That individual should contact
the public relations manager as soon as possible after the interview with the specifics
of the interview. Whenever possible, the public relations manager should be present
at the interview to help ensure accuracy and reporter accountability.
If a member of the staff, faculty or student body has an item to pitch to the media,
they should work with the public relations manager. Some members of the PCOM community
may have a relationship with a member or members of the media. If this is the case,
and they wish to work with the media directly, the public relations manager must be
kept informed. For practical and record keeping reasons, it’s essential that the marketing
and communications department be made aware about all media contact.
To contact the public relations manager, dial extension 6304 or 6300.